Radon Campaign


How would you develop a national awareness campaign? Name some of your potential collaborators (stakeholders).


A national awareness campaign has a lot of moving parts.  I would use social media, grassroots efforts, print media, and public events to bring awareness. Social media would be a major part of providing awareness. However, I would also have a team of individuals using grassroots methods to publicize the campaign and educate the population who have limited access to the Internet. Additionally, the print media and public events would be used to reach out to the communities that have limited access to the internet and get the community interested in the campaign’s mission. Potential stakeholders would be families and homeowners.

Comments

  1. I like your use of mixed methods of bringing awareness to the campaign. Great to target potential stakeholders.

    ReplyDelete
  2. Hi Ryan,

    I definitely agree that social media has a lot of power for raising awareness and campaigning. Combining social media with grassroots efforts is a great strategy and I could see it being very effective in this type of campaign Thanks for sharing your ideas!

    Best,
    Val

    ReplyDelete

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